Field Notes from Alex

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Latest — 13 Nov 2025

Top 10 SEO Auditing Tools: A Comprehensive Comparison

The Ultimate Comparison of SEO Auditing Tools I was deep in a website audit last week, staring at a crawl map that looked like a plate of spaghetti. Thousands of pages, a messy site structure and a handful of orphaned sections that hadn’t been touched in years. It’s

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Enhance SEO with Content Marketing Strategies

Leveraging Content Marketing in Your SEO Strategy For a long time, I treated content marketing and SEO as two different jobs. One team would write what they thought was useful, and another team would try to sprinkle in keywords later to please Google. It never really worked. The content felt

Unlocking Internal Linking SEO Benefits

Mastering Internal Linking for SEO Benefits I used to think of an internal link as a chore. A final, box-ticking step before hitting publish. Find a few old posts, sprinkle in some internal links and call it a day. It felt arbitrary. And because of that, its impact was too.

Mastering On-Page SEO Tactics for Bloggers

On-Page SEO Tactics for Bloggers I’ve stopped thinking about on-page SEO as a set of rules. I used to treat it like a pre-flight checklist from a dusty binder. Title tag? Check. Keyword in the first paragraph? Check. It worked, mostly, but it was slow and felt disconnected from

Boost Blog Success with Off-Page SEO Strategies

Off-Page SEO Strategies for Blogs I used to think that writing a great blog post was 90% of the work. You do the research, find an angle, write it up and hit publish. The rest would sort of take care of itself. I was wrong. The reality, I have learned,

Top Generative AI Use Cases for Marketers

Exploring Generative AI Use Cases in Marketing Most of the conversation around generative AI in marketing feels stuck. It’s still focused on the magic trick of writing a blog post from a single prompt. I get the appeal, but it’s the least interesting thing you can do with

Master Ai Keyword Research Quickly: A Practical Guide for Marketers

I used to spend entire days locked in spreadsheets. The keyword research process was always the same: plug a seed keyword into a keyword tool like Ahrefs, export thousands of rows, and then begin the painstaking manual labor of filtering, sorting, and grouping each keyword. It was a core part

AI and SEO: Revolutionising Your Keyword and Content Strategies

I used to spend the first Monday of every month in a spreadsheet hell of my own making. My SEO process involved exporting thousands of keywords from a top SEO tool like Ahrefs, then manually tagging and color-coding them into topic clusters. It was a slow, subjective process that felt

In-Depth Guide to ChatGPT in Marketing

Using ChatGPT in Marketing: A Field Guide for Getting Things Done I have stopped counting the number of AI tools that cross my desk each week. Most of them promise to “revolutionise” marketing, but end up being a solution in search of a problem. ChatGPT, however is different. It is

ChatGPT Vs Claude: Best AI for Marketers?

ChatGPT Vs Claude: Which AI Model Best Serves Marketing? Introduction to ChatGPT and Claude As generative AI matures in 2025, marketers are turning to language models not just to assist with tasks, but to scale ideas, campaigns, and strategic execution. Two of the most prominent players in this space are