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Alex Printer

In-Depth Guide to ChatGPT in Marketing

Using ChatGPT in Marketing: A Field Guide for Getting Things Done I have stopped counting the number of AI tools that cross my desk each week. Most of them promise to “revolutionise” marketing, but end up being a solution in search of a problem. ChatGPT, however is different. It is

ChatGPT Vs Claude: Best AI for Marketers?

ChatGPT Vs Claude: Which AI Model Best Serves Marketing? Introduction to ChatGPT and Claude As generative AI matures in 2025, marketers are turning to language models not just to assist with tasks, but to scale ideas, campaigns, and strategic execution. Two of the most prominent players in this space are

Insight to Enhance Your Content with AI Driven Research

Enhancing Content Strategy with AI Insights In a landscape where content decisions can make or break marketing ROI, AI is becoming the most valuable partner for marketers looking to move fast and think smart. From surfacing consumer insights to automating research processes, AI-driven research insights are giving research teams and

AI in Digital Marketing: Content Research Revolution

AI is reshaping how marketers think, plan and execute across the funnel. What used to take days of manual market research and content auditing now happens in minutes. With AI in digital marketing, content research isn't just faster, it's smarter, more scalable and far more strategic.

Boost Brand Visibility with ChatGPT Integration

You've seen it. You ask, it answers. ChatGPT has flipped information gathering on its head, becoming a real-time, AI-driven search engine. For growth marketers, that means it’s time to rethink brand visibility. This isn’t a tweak, it’s a pivot. Let’s get tactical. ChatGPT: A

Engage Users with Conversational AI

How to Use Conversational AI to Engage Users A few years ago the idea of having a real conversation with a machine felt like something out of a sci-fi cartoon. Today conversational AI is redefining what good user engagement looks like. For growth marketers, it’s a lever. A way

Optimise Your Content to Show Up in ChatGPT

Understanding the Role of ChatGPT in Content Discovery The Significance of Appearing in AI-Driven Searches Getting featured in ChatGPT isn’t just a nice-to-have; it’s the new front page of Google. When someone gets an answer from ChatGPT, it lands with a certain authority. If your content’s in

Boost Your Content Performance with AI Analytics

AI Content Analytics: Improving Engagement and Reach Introduction to AI in Content Analytics AI content analytics is no longer optional it’s the new bar. Using artificial intelligence and machine learning to track, analyse, and predict content performance unlocks new insights with AI that human teams just can’t surface

AI Content Distribution: Your Ultimate Guide

Distributing Content with AI: The Ultimate Efficiency Guide Let’s be honest. Getting content in front of the right people at the right time is chaos. Feeds move fast. Inboxes are full. Attention spans are short. Even seasoned content marketing pros find themselves buried in scheduling spreadsheets and scattered channels.

Transforming Creativity with AI Content Workflows

How AI Content Workflows are Changing the Game AI isn’t a shiny new tool anymore. It’s infrastructure. A game changer. The thing pulling us toward a new centre of gravity in content creation. What used to take weeks now takes days. What used to feel like a grind